Crowdfunding is actually doing well during the pandemic, so why not launch your campaign now? I plan to start a campaign for my comic and wasn’t sure if it would work, but creators are having success during the pandemic.
https://bleedingfool.com/crowdfunding/discussions-some-thoughts-on-the-crowdfunding-comics-trend/
In an article written by Heidi MacDonald on Comicsbeat.com She discusses the success that crowdfunding has had during the pandemic. Well, that is when it comes to support. She talks about layoffs at Kickstarter, but the bulk of the article is about how people are finding success in their campaigns during the pandemic. She cites the low amount of active campaigns as a major reason. With less competition it is easier to find the backers who are looking for something new and exciting to back. According to the article, comic projects have 59% success rate
ANother article, by George Gene Gustines from the New York Times, discusses the campaign success rate of people who have already made a name for themselves in comics like Spawn creator Todd McFarlane. He also looks at the question of if big names like McFarlane should be starting campaigns on Kickstarter and Indiegogo. The article states that you may think that one project can steal contributors from another but Gustines says that is not the case. He cites an article from the Dailydot that shows over 30% of backers have backed more than one project. Projects like Mr. McFarlane’s may actually lead to someone finding yours.
In conclusion, even though the world is in a pandemic, don’t give up on your project. You never know who is looking for exactly what you have created ors something new and exciting to read.
Take Advantage: with a low number of campaigns on crowdfunding sites, you may have a better chance
Choose your site: there are good reasons to use indiegogo over Kickstarter and vice versa, compare them and go with what’s right for you
Get Social: Don’t be afraid to share your campaign on social, or even talk about running a campaign early to generate some buzz.
I am a journalist, and aspiring comic writer who has a comic ready to start a crowdfunding campaign. I have a Bachelor’s Degree in Journalism from Westfield State University and comic books are my passion.
I am currently taking the Social Media Marketing Specialization course from Northwestern University on Coursera and this bog is an assignment for that class.
You can find me on Twitter @KoFCOmic and Instagram @kofcomic and Knights of Fire on Facebook
